Deion "Coach Prime" Sanders is transforming Colorado football and Buffs Premier lets you be part of the journey. In his third year of leadership, Coach Prime continues to mold young athletes of today into the professionals of tomorrow—NFL and beyond. His athletes mirror the grit and determination they see every single day. Coach Prime isn’t just leading his team to greatness, but each athlete to greatness, too. With Buffs Premier, your membership directly supports CU athletes on and off the field while rewarding you with once-in-a-lifetime experiences and more. Be part of Coach Prime’s legacy at CU. When CU wins, Buffs Premier wins.